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Online Presence
Being online is not just about having a website, but about managing that website effectively to drive customers to it. As times have changed, traditional media's impact on the environment has lessened and the online world has assumed an ever growing presence.
This raises the question, in this new world, how do you get the digital equivalent of the passing trade? How do you get people to browse your site and see what you have to offer? Can you just rely on word of mouth or chance happenings upon your site? As is always the case, word of mouth will aways be the best way to gain clients. People arriving at your site via a recommendation are already positive about it as they have received a positive recommendation. However, word of mouth is limited to those who know your existing clients. To reach out to new segments or to clients that are not in contact with those you already do business with, you need other tools and methods.
In the online world, the digital equivalent of the passing trade is the search engine. People typing in a term or keyword to see who is available and who has the product they need. Having your webste appear high in those search results is important, for though there may be thousands of results, few people will search further than the first or second page, trusting those to be the ones most relevant to their search. How do you get higher in the search results? This is what is known as SEARCH ENGINE OPTIMISATION (SEO). Optimising the results for your website in search engines so that when the key terms related to your site are used, your site appears.
The other side of making sure your site appears in search engines is via the paid ads. When you do a search, there are sponsored ads that lead back to a website, driving traffic to it. These ads are linked to keywords, and which ones will appear depends on a bidding process. The person with the highest current bid achieving a higher ranking and therefore more prominence than the other ads.
Just as their are multiple search engines, there are multiple platforms on which your ad needs to be managed. Google adwords is the most ubiquitous, being associated with the largest search engine. Microsoft ad network is another important one, being associated not just with the MSN network, but also with Yahoo! and Bing (the generic search engine that many installations of Microsoft Internet Explorer will default to). For those with Facebook or desiring a stronger presence on facebook, adverts there can be an important tool in reaching the large number of people utilising social networking in their daily lives. Smaller sites such as Ananzi, servicing the South Africa market, can be utilised when it is deemed effective and an important marketing base.
Partnering with you, we will help you to set-up an effective online marketing campaign. We are here to not just help set-up these accounts and adverts, but to give ongoing support that will ensure you remian informed and that your online marketing campaign remains effective and a valid business driver.
Click HERE to contact us to help drive your busness into an online profit maker!
